Instructions, tools, and skills
Instructions are what make your SEO Strategist think like an SEO expert and your Sales Outreach Specialist write like a seasoned salesperson. They define each agent’s approach — the questions it asks, the formats it uses, and the context it keeps in mind. Beyond instructions, each agent comes with built-in tools — capabilities like web search, file creation, and data handling that let it produce real work, not just responses. For complex, repeatable processes, agents can also have skills: specialized routines like “analyze a business proposal” or “create a content calendar.” Shape any agent’s behavior just by talking to it:- “Our brand voice should always be warm and approachable”
- “When writing outreach emails, always mention our free trial”
- “Keep blog posts under 800 words unless I say otherwise”
- “Reference the customer’s industry when making recommendations”