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Your AI team starts ready to work, but gets better the more it knows about your business. Hire new specialists, retire the ones you don’t need, and mentor your agents to improve — all in plain language.

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Hire

Need a specialist that doesn’t exist yet? Deploy new agents quickly — just describe what you need and Violet builds it. Try something like:
  • “I need an agent for customer onboarding emails”
  • “Create an agent that monitors social media mentions weekly”
  • “I want a specialist who can write product descriptions for our e-commerce store”
No code required. Your new agent inherits all the business context you’ve already shared, so it’s up to speed from the start.

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Fire

Retire agents that are no longer needed. Your team stays lean and focused on what matters. As your business evolves, some roles become less relevant. Remove specialists you’ve outgrown and keep your team tight. You can always bring new agents online when priorities shift.

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Mentor

Give feedback in plain language and agents improve instantly — no code, no configuration. The easiest way to customize your AI team is just to tell them about your business, like you would with a new hire. Here are some examples:
  • “Our brand voice is casual and friendly — never corporate”
  • “We always include a CTA at the end of blog posts”
  • “Our target audience is small business owners in health and wellness”
  • “When writing outreach emails, always mention our free trial”
  • “We use AP style for all written content”
Appy.AI remembers these preferences and applies them to future work. The more context you share, the better your results get.

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Growing your team

You start with eight agents, but your team can grow as your business does. Add new specialists whenever you hit a gap in what your current team can handle. Some businesses run lean with just the core agents. Others build out dozens of specialists for different functions. Your AI team scales with you — add agents, teams, and departments as your needs evolve. Power users who want granular control can fine-tune agent behaviors through the web platform. But for most people, conversation is all you need.
For advanced configuration — like uploading knowledge files, setting up triggers, or connecting integrations — visit the agent settings section on the web platform.